The art of celebrating

I am Marlene® – daughter of the Alps.

My story began 25 years ago in my homeland - South Tyrol. Here, I learned the art of ripening from apple growers, pampered by over 300 days of sunshine a year. My travels in various countries have led me to meet fantastic people. So, for my anniversary, I would like us to all contribute to writing a new chapter in my story.

Find out more

Holidays in a South Tyrol farmhouse

With the ‘Red Rooster’ umbrella brand, the South Tyrolean Farmers Union offers the opportunity to live in close contact with the traditional farming culture in all its diversity. The quality brand guarantees an authentic farm life experience for guests on around 1700 farms.


Through the four pillars “Farm holidays”, “Quality products”, “Farm bars” and “Farm Handcrafts”, South Tyrolean outlines the travel trends of the future: authenticity and sustainability in small, hospitable structures with a homely atmosphere. Strict criteria and regular monitoring guarantee consistently high quality standards.

Explore apple farms


Find the answers to your questions

In our FAQ section, you will find the main questions and answers regarding our contest. For any other doubts, you can contact directly.

The contest is aimed at individuals. In the event of the artist being a minor, a declaration will be requested from his / her guardian or legal representative. Participation is not solely limited to the organising body’s customers and is not dependent on the purchase of goods or services.

You can take part by uploading up to 3 pieces of artwork via the upload function on our site. You can find more information here.

You can upload drawings, photos or illustrations in .png or .jpg format, no larger than 10 MB. Participants are informed that content that is violent, racist, sexist or offensive in any way will not be published and will be excluded from the contest.

If you have lost your password, you can request a new on here.

For the entire duration of the anniversary, it will be possible to admire the artwork that is ranked in first place on various Marlene® advertising materials and on the sticker applied to the apples.

By joining in with the Marlene® art contest, every participant declares their consent to the use of the artwork submitted for advertising purposes on analogue and digital advertising media of the organising body.

The rights of use of the photograph submitted that is ranked in first place are passed on in full, exclusively and with no expiry date or regional limitations to VOG - Consortium of South Tyrolean Fruit Growers’ Co-operatives Gen. landw. Ges.

The deadline for sending in artwork is midnight on 15 November 2020.

A jury made up of several members will choose the best 25.

All the top ranked participants will be notified by email in December.

The trip to South Tyrol includes a voucher worth €1,000 for a stay in a Gallo Rosso farmhouse. Here you will find an overview of the farmhouses with orchards that are taking part in the initiative.

Each piece of artwork is manually checked and will be approved shortly after submission.

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After your artwork has been manually checked, you will receive an email informing you of its approval and its inclusion in the gallery and confirmation of your participation in the art contest.

Each piece of artwork will be checked immediately after submission. If in this short period of time you receive no notification of approval, it is probable that your artwork has been refused. You can check the status within your profile, under the uploaded image.

Usually artwork is refused only in cases of offensive, racist or sexist content or when third party rights have been violated. If you think that your artwork has been unfairly refused, contact us at:

All the images represented on this site are symbolic images. The Marlene® logo will be integrated into the work that is ranked top.

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